Leaders don’t struggle to communicate because they lack messages. They struggle because the message doesn’t quite match what people are experiencing.

That’s the gap Liz Roch helps close.

Liz works with senior leaders to find their voice in moments that matter—especially during periods of transformation, uncertainty, and change. She helps leaders communicate in ways that are clear, grounded, and real, so employees don’t just hear the strategy—they understand what it means and why it matters. Her work sits at the intersection of executive communications, employee engagement, and organizational change, where credibility is built (or lost) one interaction at a time.

Before joining Strategy Muse, Liz spent more than 20 years leading communications inside complex, high-profile organizations. At Walgreens, she served as divisional vice president of executive communications and events, helping guide the company through its evolution from a traditional retailer to a global healthcare organization. She worked closely with senior leaders to align messaging, shape cultural initiatives, and navigate major transitions, including mergers and leadership changes. Earlier, at United Airlines, she led internal communications through some of the company’s most defining moments—including 9/11, bankruptcy, and sustained operational disruption—supporting employees through uncertainty while keeping the organization moving forward.

At Strategy Muse, Liz partners with executives to translate strategy into communication that lands, helping leaders show up with clarity, authenticity, and consistency when it matters most.

She’s also a trusted mentor and sounding board, often the first call for leaders navigating career-defining moments when the stakes are high and the next move matters.

In her own time, Liz loves the collective joy of live theater and tries hard to always have tickets to something—the ballet, a musical, a show at the local high school… whatever. The anticipation of an orchestra warming up. The buzz at the end of a great show. It’s better than a beautifully crafted sentence, and that’s saying something.

Education

• Northwestern University, BS, Medill School of Journalism