Josh Misthal is a creative director who focuses on how a brand shows up in the places people interact with it.

At Strategy Muse, Josh works with clients like Regeneron, New York Power Authority, and E3n to translate complex strategies into experiences that make sense to employees and customers alike. His focus isn’t just on how things look, but how they work—how a brand shows up in a portal, in a message from a leader, or in the moment someone needs help. When those experiences feel clear, human, and consistent, people are far more likely to engage, adopt, and believe in what the organization is trying to do.

Josh has a knack for taking something that feels complicated or impersonal and reshaping it into something approachable and intuitive. The result is work that people don’t just see—they understand and use.

Before joining Strategy Muse, Josh built his career at leading global agencies including McCann New York, UM, FCB, and KBS, working with brands like Bloomberg, L’Oréal, the United States Tennis Association, and CBS. He is known for making complex ideas simple without losing their meaning.

When he’s not at his computer, you can find Josh traveling the world (he’s set foot on all seven continents), exploring Colorado, or obsessively consuming music—a reflection of his curiosity about how people navigate, interpret, and connect with the world around them.

Education

• Boston University, BS, Communications