Strategy isn’t usually the problem. It’s what happens next.

Morgan Marzec works in that gap, where plans stall, alignment frays, and good ideas lose momentum.

She founded Strategy Muse to help organizations close it.

She’s driven by a simple instinct: to understand how things work and redesign them when they don’t. That instinct has taken her across disciplines and industries, all in service of one goal: helping organizations turn ideas into action.

Before founding Strategy Muse, Morgan worked at Gagen MacDonald, leading high-stakes transformations including mergers, restructurings, and enterprise-wide change. She partnered with organizations such as United Airlines, BASF, Baxter Healthcare, and Southern California Edison, aligning leaders around what matters and turning strategy into decisions, behaviors, and results. Her work contributed to $200M+ in cost savings, global integrations across hundreds of sites, and measurable gains in engagement and performance.

She’s always been drawn to the question of why some ideas take hold and others don’t. That focus has taken her from boardrooms into design studios and into studying how people make meaning.

With a background in anthropology and design, and a focus on emerging technologies including AI, she helps leaders rethink how work happens, how decisions get made, and how people engage in a complex, tech-enabled environment.

Today, she works with senior leaders across sectors including energy, healthcare, and media, supporting organizations such as The New York Times Company, Regeneron, and SoCalGas—helping them translate strategy into clear, human experiences that people can understand, adopt, and act on.

She’s known for asking the question underneath the question and staying with it until something shifts—so strategy doesn’t just make sense, it shows up in how people work.

It’s part of how she’s wired. Long before she was working with organizations, she was drawn to questions of meaning—studying 17th-century metaphysical poetry in college and later speculative design. Different paths, same pull: understanding why some ideas take hold, and what it takes for them to become real.

Education

• Art Center College of Design, Post Baccalaureate, Media Design Practices 

• Sarah Lawrence College, BA, Liberal Arts

• Wadham College, Oxford University, UK, English Literature

Certifications

• Kotter Advanced Change Leader

• Massachusetts Institute of Technology (MIT), AI Implications for Business Strategy 

• Harvard University, Generative AI (in process)