Astrid works with leaders who need more than a press release. She’s called in when an organization needs to own its story – and actually be believed.

Her practice as a communication strategist is grounded in a simple conviction: that the right story, told the right way, changes how audiences think and what they do next. With more than 25 years of experience spanning journalism, in-house corporate communications, and consulting, Astrid helps B2B leaders, executives, and organizations build visibility, shape reputation, and communicate with the kind of clarity that moves people.

Astrid started her career in front of breaking news. As an Emmy Award–winning television news executive producer, she spent 15+ years shaping how complex, high-stakes stories were told to millions of viewers. That background – fast decisions, tight narrative discipline, instinct for what an audience actually needs – is the foundation for everything Astrid does now.

Strategy Muse’s clients rely on Astrid’s deep expertise and experience in corporate communications. She has worked in leadership roles at Fortune 500 and other global organizations, including AkzoNobel and Wolters Kluwer, as well as a PR agency (KemperLesnik), focused on B2B and B2C clients. That range gave her something few strategists can claim: fluency across industries as varied as legal and regulatory, tax and accounting, healthcare, financial services, compliance, software technology, professional insurance, paints and coatings manufacturing, and even the NFL Draft. She understands how different sectors think, what their audiences expect, and where standard communications playbooks fall short.

Astrid partners with clients on brand and media strategy, executive positioning, thought leadership, media training, and crisis preparedness. She brings a journalist’s instincts to every engagement – a trained ear for what resonates, and a low tolerance for language that sounds impressive but says nothing.

As a lifelong avid reader of anything from fiction to non-fiction, Astrid has always believed that words are the most powerful thing – but only when they’re the right ones. And in business, the strategy, the product, the vision – none of it moves without the right words, in the right sequence, delivered to the right people.

Education

• University of Maryland, MBA

• University of Maryland, MS, Management

• University of Missouri-Columbia, MA, Magazine Design

• University of Missouri-Columbia, BJ, Broadcast Journalism

• University of Missouri-Columbia, BA, Communications