Christina Crawley pays close attention to how ideas spread.

What gets picked up.

What gets shared.

What gains momentum.

And what stalls out before it ever gets there.

That attention gives her a clear read on what will connect—and how to shape a communication so it does.

Christina is a digital marketing and strategic communications leader with more than 15 years of experience helping mission-driven organizations tell their stories, build momentum, and lead through change. She works at the intersection of brand, narrative, and engagement—translating complex ideas into something people can connect to and carry forward.

Her experience spans global institutions and grassroots efforts alike. As Managing Director of Communications & Marketing at Forum One, she grew the firm’s marketing function into a $20M+ business development operation, shaping how the organization showed up in the market and how it connected with clients. Earlier in her career, she led communications across 28 countries at European Schoolnet, developing multilingual strategies that brought diverse audiences into a shared conversation.

She has supported organizations including the Gates Foundation, the Smithsonian, and March of Dimes—helping them communicate with clarity and purpose in environments where the stakes are high and the audiences are varied. Today, Christina brings that perspective to her work with cooperatives and social impact enterprises, partnering with organizations that see business as a force for good.

At Strategy Muse, she helps clients connect strategy to audience—shaping the narratives, platforms, and digital experiences that allow ideas to travel, build trust, and gain traction.

She understands that a strong idea isn’t enough on its own. It has to move.

Christina lives in Washington, D.C., where she can be found cheering on the sidelines or in the front row as a sports and music mom—always paying attention to what brings a crowd together.

Education:

University of Waterloo, MA, French

University of Western Ontario, BA, English & French

Certifications:

Digital Marketing Analytics, MIT Sloan School of Management

Strategic Communications for Leaders, Project Management Institute

Branding and Customer Experience, IE Business School, Madrid