Courtney Dubin pays attention to the moments most tools miss.
The conversation between a manager and an employee.
The hesitation before feedback is given.
The small signals that build trust—or quietly break it.
That’s where her work lives.
Courtney is a strategic designer and innovation leader who focuses on how people connect at work. Her background spans media, education, and design, and she’s spent her career creating experiences that help people learn, engage, and show up differently—whether that’s in a classroom, a workplace, or a digital environment.
She began her career in media, working at organizations including A&E, Discovery Communications, and FOX, where she helped launch the FOX Business Network. She later moved into design and innovation, co-leading a studio focused on rethinking how people learn and persist, working with organizations like the Gates Foundation and Western Governors University. She led large-scale digital and engagement efforts at GENYOUth, building programs that reached students across the country and designing experiences that turned ideas into action, and ran programming and innovation for Experience Camps where she conceived and launched the first-of-its-kind server in Minecraft designed with and for grieving youth, which earned a Fast Company Innovation Design Award.
At Strategy Muse, Courtney brings her deep expertise in digital innovation and behavioral design to build human-centered solutions designed for the future of work and connection.She is the creator behind Waykinder, an AI coaching tool designed to support frontline managers in the moments that matter most. Rather than focusing on message delivery, the tool helps managers navigate the more nuanced side of leadership: how to listen, respond, and connect in ways that build trust and improve performance. It’s a way to scale coaching, not just communication, across an organization.
She works on the part of leadership that doesn’t come with a script.
Courtney is an avid consumer of pop culture, making copious references to iconic moments in film and television. It's that same ability to draw from different sources that contributes to idea generation and innovative approaches to her work
Education
Boston University, BS, Communications
Courtney Dubin
Innovation & Design Strategist